BLOG: CREATIVITY

Creativity comes from original ideas or within our imagination. People can be more creative with combination of external materials as well as internal materials. Simply it means you can be creative within your reach or out side of your reach. This topic would be focusing on external material. For example, the New York Times published an article about "Disney Tolerates a Rap Parody of Its Critters. But Why?"  In which a rapper boy name Soulja Boy created a mashup YouTube video "Crank That" song, where he used Disney animated characters like Winey the Poo and SpongeBob SquarePants characters from Nickelodeon to create his rap song and publish on YouTube. It is illegal act, because according to Disney's copyright content, the company can sue anyone who copy their material or property without their permission. In this case they could have sued YouTube for property theft, since YouTube allowed the video to be published without Disney's authorization. In this rear situation Disney didn't do anything about it. Matter effect the corporate has $1 billion dollars of pending lawsuit against Google (YouTube's owner) for other issues. Yet, they let it go for this matter, because the song was global phenomena. It reached out to those part of the world where Disney or Nickelodeon wouldn't be able to reach without the new media like YouTube. It had 7 million of viewers for the song "Crank That" and it was No. 1 song of the Billboard top 100 hot songs chart. Therefore, it shows how people can be creative through external material.